Beauty World Dubai: Skincare Trends & Business Reality

In this episode, Dr Tanya sits down with her marketing manager to unpack their experience at Beauty World Dubai — one of the biggest cosmetic expos in the world. From the nerves of standing alongside major international brands to the unglamorous reality behind the scenes, she shares an honest look at what it really takes to grow an Australian skincare brand on the global stage.

What You'll Learn:

• The reality behind the glossy expo photos — including last-minute shipment delays and hauling boxes themselves

• The biggest trends spotted at the show: ingredient innovation, gender-neutral skincare, and experience-driven packaging
• Whether the beauty market is becoming oversaturated, and why she doesn't see it that way
• Is "clean beauty" a genuine standard or just a marketing buzzword?
• How consumers can cut through big-brand hype and choose what's actually right for them
• Why they chose the UAE as their first international market, and how Queensland's climate gives them an edge
• The advantages of being a small, agile brand versus a big corporate one
• Her take on being a female business leader entering a new market